Annual Goals or Big, Hairy, Audacious Goals?


July is here. Where did the year go? It must be time to check on how our goals for the year are progressing. So go find that list you made in January and let’s see how things are going.

Okay, what’s on the list?

  • Decrease expenses
  • Improve quality of performances
  • Increase audience attendance
  • Offer more/better/creative classes

~yawn~ I’m sorry! Isn’t that the same list as last year?

If you’re not getting anywhere with your annual goals, maybe the problem isn’t so much a you problem as it is a problem with your goals!  A recent blog post suggests you put aside the list of typical goals and contemplate a Big, Hairy, Audacious Goal!

What’s the biggest, most amazing, wildest, outrageous goal you can think of for your organization? Go ahead, go big! Don’t limit yourself. Anything you can imagine is okay. Now, write that down. Read it out loud. Are you a little scared? Are you a little thrilled? If so, you’re on the right track. A Big, Hairy, Audacious Goal (BHAG)  should be a little scary and thrilling.

Now, keep going. Write down Why you want to achieve this. Next list what needs to happen for this goal to become reality. What are the steps that will have to be completed to get from where your organization is today, to the BHAG?

By reaching for the BHAG you force yourself to make the changes that will move your organization towards that big goal. Every step will bring you closer and achieving those steps will keep you motivated to continue pursuing the goal. Celebrate these successes! ( ) Even if you never reach the Big, Hairy, Audacious Goal you will have achieved some great things!

Share your Big, Hairy, Audacious Goal with me by leaving me a comment.

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Katie Strickland

A Collection of Strategic Communications Portfolio Work

The Danasty

A blog dedicated to business strategy, product management, marketing, behavioral economics, and systems thinking. Life is a living journal that is written as we connect, share, and grow. Those of us that know the importance of collaboration, and the impact of the knowledge we share will influence, and shape, the future of business and society. Fight complacency with innovation and continual personal improvement.

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